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One phrase you may hear in the CRM world is that your CRM system is only as good as the data that is housed by the system. If you have bad data, then you have bad reports. If you have bad reports, you're probably making bad decisions. One of the symptoms of a system with bad data is one that has duplicate data. Having duplicate data in your CRM system can cause a lot of confusion within your organization, as well as communicating inconsistent and duplicate information to your customers.

Wouldn't it be nice if you could just get your hands on that golden list of leads? It is almost always easier to sell to someone who is already interested in your product or service than to someone who has never heard of your offering before. Well, if your business is primarily B2B and you have a solid web presence then most likely you have this information already available to you.

If you've used Google Calendar, you know how intuitive of an interface it has. Although the out-of-the-box Calendar module isn't quite up-to-par with Google Calendar's user interface, thanks to SynoCalendar, you can have that same Google Calendar interface that runs on top of the greatly improved SugarCRM Calendar module.