The Smartest, Easiest to Use Marketing Automation Software

Today’s marketers need efficient, agile marketing automation to drive business results.

Act-On provides robust marketing automation capabilities that empower marketers to track and engage contacts across all channels. With intuitive creative tools, flexible automated programs, and actionable data insights, Act-On lets marketers dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value.

The trusted solution of leading global firms like Hitachi, Best Buy, Progressive, Avery Dennison, Sharp, Landstar, and more, Act-On is known for delivering fast time-to-value and scalability to companies of all sizes.

Key Benefits

Track and Engage Contacts Across All Channels

Whether you are engaging contacts by email, social media, SMS, direct mail, website landing pages, or conversational AI, Act-On's multichannel marketing automation capabilities make it easy to nurture customers from awareness to loyalty with personalized content and actionable data insights. Learn more.

Work Faster and Smarter with AI

From AI-powered creative tools that generate engaging content to predictive lead scoring that identifies hot leads, Act-On helps businesses win, serve, and retain customers through innovative AI capabilities that help marketers to do their best work. Learn More

Leverage Data Across Your MarTech Stack

Act-On's Marketing Automation solution excels at integrating with third-party data sources. In addition to its native integration with SugarCRM, Act-On offers comprehensive support for connecting to other components of a company's MarTech stack. From legacy data systems to BI analytics suites, Act-On is committed to helping customers do the most with their data. Learn more.

Optimize Website and Landing Page Performance

Intelligent A/B testing tools, landing page templates, and website visitor tracking make the most out of every interaction on your website. Act-On captures web visitor behaviors and associates them with contacts to provide marketers and sellers with valuable lead insights. Learn more.

Provide a better web experience with AI

Today's web visitors demand interactive information when browsing the web. Act-On InSite, a GenAI web agent, provides a faster, more personalized web experience. InSite engages customers using information found on your company's website and can be deployed in a matter of hours without script writing or specialized technical knowledge. Use data collected by InSite to trigger nurture sequences in Act-On or launch Sugar Sell tasks. Learn more.

Scale Faster with Flexible Architecture

Act-On Marketing Network makes it easy to create distinct instances of Act-On dedicated to specific marketing teams or lines of business. Administrators can easily share content, automated programs, and data across instances, or keep them isolated if running marketing initiatives with privacy or compliance requirements. Learn more.

Boost Your Email Deliverability

Email marketers navigate a rapidly evolving landscape of rules and regulations that greatly impact message deliverability to contacts' inboxes. Our Deliverability Services team has extensive experience helping companies of all sizes boost their deliverability and drive results with email marketing through campaign strategy, content optimization, and more. Learn more.

Act-On's Native Integration with SugarCRM

Act-On's native integration with Sugar enables the bi-directional synchronization of leads, contacts (including lead scores), subscription data (opt-in/out), and web form details. The creation of leads, events, or notifications in Sugar can be automated based on behaviors captured by Act-On. Additionally, Act-On dashlets can be easily added to user-defined Sugar custom views (e.g., "hot prospects") based on specific behaviors or scoring.

Sugar’s opportunity fields can be synced with Act-On to determine which marketing assets and touchpoints have the greatest impact on revenue using first-touch or weighted multi-touch attribution. Sugar customers can also track prospects through their sales funnel and identify potential revenue loss using Act-On's Marketing Funnel Report.

For a full listing of this integration's capabilities click here.