Enterprise CPQ Functionality Inside SugarCRM. Configure complex products, calculate pricing automatically, and generate accurate quotes directly from your CRM.
Mercura CPQ for SugarCRM
Mercura CPQ brings enterprise-grade Configure-Price-Quote functionality directly into SugarCRM, enabling sales teams to configure complex products, calculate pricing automatically, and generate accurate quotes without leaving the CRM.
Built specifically for manufacturers and industrial companies, Mercura helps eliminate manual quoting processes, reduce configuration errors, and accelerate sales cycles by guiding users through technically valid product selections.
Configure Complex Products Inside SugarCRM
Sales teams can launch the Mercura Configurator directly from:
- Opportunities
- Accounts
- Contacts
- Custom Modules
Guided selling ensures that only valid product combinations can be selected based on:
- Technical constraints
- Compatibility rules
- Dimensional logic
- Regulatory requirements
- Product dependencies
Automated Pricing and Cost Calculation
Mercura CPQ automatically calculates:
- Sales prices
- Cost prices
- Discounts
- Margins
- Volume-based pricing
- Formula-based pricing
- Customer-specific pricing
Real-time calculations ensure that every quote generated inside SugarCRM is both technically and commercially correct.
Generate Quotes and Product Structures
Configured products can automatically generate:
- Quote Line Items
- Bill of Materials (BOM)
- Routing Information
- Technical Attributes
- ERP-ready Product Data
This enables downstream integration with ERP, PIM, and PLM systems.
Integration Architecture
Mercura CPQ integrates seamlessly with SugarCRM using:
- REST APIs
- Webhooks
- Embedded SDK
- iFrame Integration
Configuration data can be synced back to SugarCRM objects such as:
- Quotes
- Products
- Opportunities
- Custom Modules
Typical Use Cases
Mercura CPQ is commonly used for:
- Industrial machinery
- Playground equipment
- Valves and piping systems
- Industrial kitchens
- Storage systems
- Healthcare equipment
- Modular construction
- Engineered-to-order products
Benefits
- Reduce quoting errors
- Shorten sales cycles
- Automate complex pricing
- Standardise product configuration
- Improve margin control
- Eliminate manual BOM creation
- Increase quote accuracy
Mercura CPQ is trusted by industrial manufacturers globally to manage the configuration and pricing of complex products directly within their CRM environment.
